THE METER ON A FLYING CARPET
For the Salone del Mobile 2026, THE METER brings to Milan an event out of the ordinary: a symbolic journey from our headquarters in Genoa to the heart of design, with a specific mission: to make people discover CUBE3e, the new way of experiencing professional Surveying.
ON THE COURSE OF ALADDIN
A special trip to Milan Design Week
This year THE METER transforms its presence at the Salone del Mobile 2026 into an urban, visual and shareable experience.
One of our team members, in the role of Aladdin, will symbolically cross the path from Genoa to Milan on board a “flying carpet,” carrying a very special lamp.
From that lamp will appear the Genius, guardian of our novelty: CUBE3e.
An original way to tell about innovation, precision and imagination in one of the most important appointments in the world of design.
THE METER TAKES FLIGHT
At the heart of the event is CUBE3e, THE METER’s new product designed for professionals seeking speed, precision and operational simplicity.
During the event, the Genius will demonstrate the product to the audience, transforming the discovery into a scenic, engaging and perfect moment to share.
Aladdin’s path
The Awakening
He woke up.
He got ready.
He went out.
As if everything was normal.
But it’s not.
He’s going somewhere.
Where is he going? 🤯 👀
The journey continues
He must join him.
Among the streets of Milan.
To take back what is his.
But there is a problem…
Are there two Aladdin? 👀
What are we seeing?
PARTICIPATE IN OUR GAME AND WIN🚀
– Find Aladdin
– Take a photo or video of him
– Share him by tagging the page @themeter.officineiadr
If you are not in Milan you can still participate!!!
– Share our videos and stories by tagging us
AT DRAWING YOU CAN WIN:
🎁CUBE3 and limited edition
🎁CUBE3 60 mt
🎁CUBE2 60 mt
The journey continues
She followed him.
She chased him.
He was getting closer.
But they never met. 👀
Through the streets of Milan and among the installations of the @fuorisalone a chase comes to life 🚀
Are you sharing?
You can win one of our fantastic prizes🥇
Participating is simple: find Aladdin and join the game
01
Find Aladdin in the streets of Milan
Look for our performer among the streets and spaces of the Salone del Mobile 2026 event in Milan.
02
Scan the QR code
Pick up the ticket they distribute and frame the QR code to access the landing page.
03
Take a picture and win
Take a picture of it and post it on social media by tagging THE METER to win one of the great prizes.
Even if you haven’t seen Aladdin you can participate by re-sharing our posts on social media and tagging us.
01
Find Aladdin in the streets of Milan
Look for our performer among the streets and spaces of the Salone del Mobile 2026 event in Milan.
02
Scan the QR code
Pick up the ticket they distribute and frame the QR code to access the landing page.
03
Take a picture and win
Take a picture of it and post it on social media by tagging THE METER to win one of the great prizes.